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Dr Diana Andreeva Specialist Neurologist Research

eCommerce neuromarketing research by EEG

Electroencephalography (EEG) research provides the means to gather detailed information on a user’s emotional relationship to a brand or service. Neuropsychologists have shown that 85% of decision making happens at a subconscious level. Simulation and also tested and proven emotionally engaging websites can provide higher commercial returns.

I use EEG for the assessment of emotional user experience by recording reactions at different stages of interaction with a website with emotions ranging from excitement and anticipation through to anxiety and boredom. This can provide detailed and specific site design recommendations that improve eCommerce customer conversion. Customers will benefit from EEG.

Publications

1. Seetharaman H., D. Andreeva, A framework for study and design of emergency medical services quality, Journal of International Scientific Publications: Materials, Methods & Technologies, ISSN 1313-2539, 4(2):457-566, 2010.

2. Nikov A., S. Leon S., D. Andreeva, A simulation model for eCommerce neuromarketing by EEG, Proc. 17th Conference of Caribbean Academy of Sciences, St. John’s, Antigua, November 12-14, 2010, p. 29.

3. Andreeva D. The distress of dementia, Guardian, 26-Aug-2012, p. 13.

4. Andreeva D. Common neurological and psychiatric problems, 13th International Psychiatric Conference, Port of Spain, Trinidad and Tobago, 9-Nov-2014.

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Revised: 01 October 2023